Health Barometer
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By Nancy Turett, Chief Strategist, Health and Society, Edelman
Wellness. A familiar word with multiple connotations. The irony is that because it means so many things, wellness is often dismissed as a vague concept, a passing trend or an unreachable ideal. We know from the Edelman Health Barometer that 80% of the public defines being healthy as more than freedom from disease. The reality is that a new attitude about wellness needs to be at the center of our personal lives and societal zeitgeist.
By Jeniffer Ringler Cross-posted from PharmExecBlog The 2011 Edelman Health Barometer suggests that—in the same way that we spread colds, diseases, and other illnesses from person to person—good health and healthy behaviors can also be spread. Can pharma play a pivotal role in the good-health epidemic? Energy. An active lifestyle. Mental and emotional [...]
By Carolyn Bunce, Health, Edelman
The term “mobile health,” or mHealth, can be a bit indistinct. It means different things to different people, even to those who attended last month’s mHealth Summit in Washington, D.C. What’s more clear, however, is that with a projected industry worth of between $1.9 billion and $4 billon by 2014, this space is on the precipice of disrupting health care as we know it – and it is worthy of our attention.
Pamela Bolton, Vice President of Content at GBCHealth, discusses the importance of companies, even non-health related, mobilizing around health issues and taking a holistic look at health.
By Dave Pinnington, Head of Digital Health, Europe, Edelman
In this post, Dave Pinnington discusses the impact of the Internet on health and how pharmaceutical companies must engage consumers in a new digital landscape.
By Bruce Hayes, General Manager, Health, Edelman
When it comes to ensuring healthy choices for children, parents feel justifiably beleaguered. With little time to cook, the ubiquity of fast food restaurants and snacks, and cutbacks in physical education, it’s easy to understand why childhood obesity is increasing dramatically around the world.
By Nancy Turett, Global President, Health, Edelman
Physic Ventures is the brainchild of a visionary by the name of Will Rosenzweig. We met a couple of years ago and bonded after we learned we were both using the term “for the health of people and planet” independently. His firm invests in companies that create value in health and sustainability, and they’re certainly living up to their mission.
At the 14th European Health Forum Gastein at the beginning of October, European Health Commissioner John Dalli highlighted that EU cohesion funds, aimed at reducing disparities between EU regions, are to be extended to include a focus on eHealth and new medical technology to bolster healthcare in the applicable regions. David Boyd, GE Healthcare’s head of European Government and Public Policy was at the meeting. Read his take.
Cross Posted from Edelman Editions
A great high-level study overview, listen to this podcast where Laurence Evans, President of StrategyOne is joined by Steven Spurr, Group Managing Director at Edelman to discuss the 2011 Health Barometer findings.
By Richard Edelman | @richardwedelman
The Edelman Health Barometer 2011, released last week in Europe, indicates a profound impact of friends and family on personal health, now comparable in importance to health care providers. This dispersion of authority is a consistent theme in the 12 country, 15,000 person survey.
