Health Barometer
Follow / Subscribe
The Edelman Health Barometer 2011 examined the technology and digital platforms that people use to make health decisions and manage/track their health. According to early findings, these differences cause the global population to cluster into five segmentations along a spectrum of digital engagement in health — actionists, followers, participants, traditionalists and offliners.
The key to activating and connecting with these segmentations lies in our grasp of how health is defined and touches people across multi-dimensions.
Take a look at this infographic for an illustration of the break-out.
