Health Barometer
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Edelman’s third Edelman Health Barometer, a 12-country, 15,000-person survey on health attitudes and trends, launched today. The data explores how social interaction and technology can spread good health and are crucial to reversing dangerous trends, and provides insight into the evolving definition of health and the imperative and opportunity for business, government and institutions.
By Nancy Turett, Chief Strategist, Health and Society, Edelman
Wellness. A familiar word with multiple connotations. The irony is that because it means so many things, wellness is often dismissed as a vague concept, a passing trend or an unreachable ideal. We know from the Edelman Health Barometer that 80% of the public defines being healthy as more than freedom from disease. The reality is that a new attitude about wellness needs to be at the center of our personal lives and societal zeitgeist.
By Carolyn Bunce, Health, Edelman
The term “mobile health,” or mHealth, can be a bit indistinct. It means different things to different people, even to those who attended last month’s mHealth Summit in Washington, D.C. What’s more clear, however, is that with a projected industry worth of between $1.9 billion and $4 billon by 2014, this space is on the precipice of disrupting health care as we know it – and it is worthy of our attention.
Pamela Bolton, Vice President of Content at GBCHealth, discusses the importance of companies, even non-health related, mobilizing around health issues and taking a holistic look at health.
By Bruce Hayes, General Manager, Health, Edelman
When it comes to ensuring healthy choices for children, parents feel justifiably beleaguered. With little time to cook, the ubiquity of fast food restaurants and snacks, and cutbacks in physical education, it’s easy to understand why childhood obesity is increasing dramatically around the world.
